The Event Industry Resilience Roadmap looks at how the MICE sector can adapt and evolve to meet new challenges and make the most of emerging opportunities. In this abridged extract, its authors outline how to maximise the potential of hybrid event formats and harness the power of digitalisation, without losing sight of the value of in-person interaction.
Global events industry growth post-pandemic requires creative thinking on the part of host cities, event organisers and solution providers. How is Singapore working together with the MICE industry to ensure the successful resumption of meetings, and what can event organisers do to prepare for the new ‘new normal’?
The hybrid events model is not new, but the pandemic has prompted event organisers to reconsider opportunities, trends and value in this marriage of the physical and digital. Nowhere are the possibilities more evident than in Singapore.
As we prepare for the return of business travel, a number of technology innovations in event management may offer a vision of the future for in-person conferences and events. How has Singapore leveraged its tech expertise to find answers to entirely new challenges?
Singapore has consistently been voted one of the world’s leading international destinations for business – but how is the city-state changing its value proposition and messaging post-pandemic, ensuring it remains a destination of choice in a dramatically altered travel and tourism landscape?
The MICE sector has been a major driver for inward investment, but must adapt and evolve to serve shifting needs and demands. Might innovations undertaken in Singapore serve as a best practice case study for the future of business travel post-Covid-19?