With their grey/blue palette and bulky frames, London’s hire bikes are not known for their style.
Luckily for the discerning Londoner, toyshop TellTails has come up with a plan. Based in Hackney (where else?), it’s making a redesign the cornerstone of its unlikely campaign to be the bike hire system’s next sponsor.
According to their page on crowd-funding platform Indiegogo, TellTails would attach their own tailor-made tails to the bikes and give them an animal print paint job in order to turn London into a (no, really) “style Serengeti”. The manifesto continues:
“We believe in a London bike sponsored by the people, for the people. A bike that represents the natural irreverence, exuberance and rebellious nature of the British people. A wild, wondrous bicycle that one might mount to feel like a Saxon king rather then a banal banker.”