Global events industry growth post-pandemic requires creative thinking on the part of host cities, event organisers and solution providers. How is Singapore working together with the MICE industry to ensure the successful resumption of meetings, and what can event organisers do to prepare for the new ‘new normal’?
Singapore Tourism Board
The hybrid events model is not new, but the pandemic has prompted event organisers to reconsider opportunities, trends and value in this marriage of the physical and digital. Nowhere are the possibilities more evident than in Singapore.
Singapore has consistently been voted one of the world’s leading international destinations for business – but how is the city-state changing its value proposition and messaging post-pandemic, ensuring it remains a destination of choice in a dramatically altered travel and tourism landscape?