The hybrid events model is not new, but the pandemic has prompted event organisers to reconsider opportunities, trends and value in this marriage of the physical and digital. Nowhere are the possibilities more evident than in Singapore.
As we prepare for the return of business travel, a number of technology innovations in event management may offer a vision of the future for in-person conferences and events. How has Singapore leveraged its tech expertise to find answers to entirely new challenges?
Finland is hoping its success in navigating the pandemic will stand it in good stead for a swift economic rebound, but what factors explain such a strong performance and how is the Nordic country stepping up efforts to attract potential investors?
Singapore has consistently been voted one of the world’s leading international destinations for business – but how is the city-state changing its value proposition and messaging post-pandemic, ensuring it remains a destination of choice in a dramatically altered travel and tourism landscape?