In a country as big as China, it can be hard to set yourselves apart from the crowd so as to attract the tourists. Everywhere has cool temples, every region has its own interesting cuisine, hell, even the Great Wall spreads itself over 5,000 miles.
So one Chinese nature park decided to construct a truly unique tourist attraction: namely, a “High Musical Glass Plank Road”.
This is curiosity gap marketing at its best, people.
The road is actually a 180m-long glass pathway, constructed on the side of a mountain in the Shiniuzhai nature resort in Hunan province. The walkway is fitted with pressure sensors which play one of 70 different notes and sounds whenever visitors walk across the glass panes.
There are actually similar glass walkways on mountains in other provinces, including Hebei and Sichuan, which is why, presumably, the addition of music was key to this version’s success. The new walkway can rightfully claim the title of “first musical glass mountain pathway” in China. Not an achievement to be sneered at. Not at all.
Anyway, here are some visitors having a great time atop the walkway, apparently impervious to the sheer drop below and beside them:
Whlile this lot look appropriately cautious:
Images: Getty.
This article is from the CityMetric archive: some formatting and images may not be present.
Join Our Newsletter
Monitor Daily
To understand the opportunities of the future, you need to understand how and why the world is changing. Monitor Daily covers the evolution of business, the movement of capital, the progression of technology and the media, and the changing world of how cities and countries interrelate – all delivered straight to your inbox every weekday.
