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Community / Public space

A marketing agency is installing road signs for animals in Vilnius

Vilnius, capital of Lithuania, is home to around 550,000 people. It’s also home to an unknown number of other creatures: birds, foxes, cats, dogs, and so on. 

This latter fact is what prompted a local ad agency, Clinic 2012, to install a number of unusual signs around the city. The miniature signs, decked out in the style of road signs, indicate such sites as a “crosswalk for hedgehogs”, a “duck swimming pool” or a “rest area for cats”. 

The agency has released very little information about the campaign beyond the following statement, explaining that the signs are there to remind passerby that animals share the city, too:

#TINYROADSIGN is a small project of the creative agency CLINIC 212 based in Vilnius, Lithuania. We have created it to show that we are not the only ones living in the city.

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They have, however, released photos. And they are very, very cute. 

Here’s an adorable (and remarkably well-trained) hedgehog crossing a path in Vingis park via the hedgehog crossing: 

Here are some cats, chilling out by what the agency calls a “cat rest area” sign: 

Ducks in the “duck swimming pool”: 

Here are some pigeons, which in our personal opinion shouldn’t be allowed in the same category as these other cute animals, but there you go:

Happy Friday, folks.

Image: Clinic 2012/Greta Gedminaitė photos.​
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