Vilnius, capital of Lithuania, is home to around 550,000 people. It’s also home to an unknown number of other creatures: birds, foxes, cats, dogs, and so on.
This latter fact is what prompted a local ad agency, Clinic 2012, to install a number of unusual signs around the city. The miniature signs, decked out in the style of road signs, indicate such sites as a “crosswalk for hedgehogs”, a “duck swimming pool” or a “rest area for cats”.
The agency has released very little information about the campaign beyond the following statement, explaining that the signs are there to remind passerby that animals share the city, too:
#TINYROADSIGN is a small project of the creative agency CLINIC 212 based in Vilnius, Lithuania. We have created it to show that we are not the only ones living in the city.