The ads on London’s Tube at any one time are relatively few in number, and as a result become grindingly familiar within days of their appearance. This is probably why whole news stories (like, er, this one) can be squeezed out of their content: a debate about Protein World’s “bikini body” ad turned into a months-long firefight; another from Gourmet Burger Kitchen sparked a boycott by miffed vegetarians.  

Now a Twitter account is parodying the most irritating ads seen by commuters every day. Created by comedy writers James Menzies and Aaron Gillies (better known on Twitter as @TechnicallyRon), @WeFixYourAdvert seamlessly substitutes the ad copy for its own:

We personally liked these rewrite of the simpering Match.com adverts on “loving your imperfections”:

Most popular so far are the pair’s rewrites of those Tube etiquette poems:

(Kudos for getting rid of the horrible rhyme scheme altogether.) 

For its first image, the account waded in on the Gourmet Burger Kitchen controversy with this suggestion for the redrafted ads:

Unfortunately, the Photoshop job here was a little too effective: people started circulating the image, believing it to be the real advert. Twitter, eh?